Cred in the News
30 August 2010: Cred and the art of micropayments
The topic of micropayments has struck a heated note amongst online paywall experts and content providers. There are many who denounce the system, marking it as a tried-and-failed experiment, while others proclaim it as the future of online transactions...
What's next for the micropayment model? Enter Cred, a Johannesburg-based startup that launched its beta version in June. With Cred, any online content provider, from a premiere graphic design tutorials blog to a local garage band, can monetise selected content on their website with ease... Read more
30 July 2010: Start-ups compete for investment
Cred was one of 11 South African technology start-up finalists short-listed by European micro seed fund Seedcamp to attend the Seedcamp Week programme, held in September, in London, where they were in line for a potential £50 000 investment... Read more
29 July 2010: Cred - the online content payment startup out of SA
Currently content creators are sitting with a bit of a dillemma - the internet is not a place that necessarily likes paying for content, or at least thats the opinion of users. Any business case looking into news media will confirm this - people do not want to not want to pay for something that they can get free. Just ask Rupert Murdoch who recently decided to start asking people subscription charges to access the Times website. Early indicators show that its not neccesarily a big success. But this not because people do not want to pay for content, they hate the fragmented paywall system.
Solutions like iTunes for multimedia proves that people are willing to pay for content, provided its easy to do, and universal in terms of scope. And this is where Cred comes in, created by South Africans Saul Kropman, Jason Kramer and Toby Kurien. Instead of having to register at every content site (for example like The Times), users will use the Cred micropayment system to purchase credits to buy access to the relevant article. Cred is not only applicable to text based content like news, but multimedia sources as well... Read more
25 May 2010: Local trio eyes online content gold
An easy-to-use, simple and global micropayments system for publishers - it's long been the missing link in the digital content game, especially for smaller publishers. Now, three SA Web entrepreneurs hope to plug the gap.
Saul Kropman, Toby Kurien and Jason Kramer, who head up start-up technology business JTS Technology Concepts, have developed a micropayments system called Cred that they say will make it easy for publishers worldwide to collect small payments from readers wanting to access their content.
If they get it right, their company could generate an enormous buzz in publishing circles... Read more
